Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs
Posted in: UncategorizedMarshawn Lynch for years has given Skittles free publicity through his love for the brand. But it took a Super Bowl appearance for the Seattle Seahawks star to cash in on his obsession.
The Wrigley-owned brand on Tuesday announced a deal with the running back in which it will create a limited-edition “Seattle Mix,” with packs featuring the Seahawks’ blue and green colors, to give away in Seattle. They won’t be for sale in stores nationwide but fans can also bid on three packs of Seattle Mix at an online auction beginning Wednesday at www.SkittlesSeattleMix.com.
Proceeds from the auction will benefit Mr. Lynch’s Fam 1st Family Foundation, which will also get $10,000 from Skittles for every touchdown Mr. Lynch scores. The auction will also include “one-of-a-kind football-inspired Skittles-covered items,” according to Wrigley, such as a football and helmet.
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