Sep
30
Mars Kicks Off International Media Buying Review
Posted in: Uncategorized
Mars has begun a media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia, according to executives familiar with the situation.
A spokesman at Mars in the U.K. referred inquiries to headquarters in the U.S., where a spokesman did not immediately respond to a voicemail and email seeking comment.
The company, which owns brands including M&M’s, Snickers, Twix, Dolmio, Uncle Ben’s and Pedigree, splits out its media planning and buying operations.
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