Marriott Puts Global Media Up for Review
Posted in: UncategorizedMarriott has announced it’s putting its global media up for review after six years with MEC as its global agency. It’s been about a year since the hotel giant acquired Starwood Hotels and Resorts.
“As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a Marriott spokesman said in an emailed statement to Ad Age.
“Our goal with this review is to identify a solution that allows seamless coordination across our expanded ecosystems and greater collaboration between headquarters and the global teams in the field.”
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