Marriott Puts Global Media Up for Review


Marriott has announced it’s putting its global media up for review after six years with MEC as its global agency. It’s been about a year since the hotel giant acquired Starwood Hotels and Resorts.

“As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a Marriott spokesman said in an emailed statement to Ad Age.

“Our goal with this review is to identify a solution that allows seamless coordination across our expanded ecosystems and greater collaboration between headquarters and the global teams in the field.”

Continue reading at AdAge.com

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