Maroon 5, Travis Scott and Big Boi will play the Super Bowl halftime show: Monday Wake-Up Call
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Skittles ran Super Bowl ads from 2015 through 2017, but this year (like last year) it’s planning an elaborate stunt on Super Bowl Sunday instead. The Mars Wrigley brand is selling tickets to something it calls “Skittles Commercial: The Broadway Musical,” as Ad Age’s Jessica Wohl reports. There’s a still-to-be-announced celeb attached for the Feb. 3 show at New York’s Town Hall; tickets range from $30 to more than $200, with proceeds going to charity. Wohl adds that the half-hour show will feature a 17-member cast, original songs and a live band. DDB Worldwide is working with Pulitzer-finalist playwright Will Eno on the show. Which is interesting, because Eno’s most famous work, according to The New York Times, bears the influence of Samuel Beckett, T. S. Eliot, Edward Albee and Dostoyevsky’s Underground Man.
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