Mar
27
Marketing Automation Goes Mainstream
Posted in: UncategorizedThe statistics show marketing automation is lucrative, so why does adoption hover at 9% for businesses with revenues between $20 million and $500 million?
After all, nearly half (48%) of the technology industry and 36% of enterprises (businesses with more than $500 million in revenue) use it.
Like most new software platforms, the first solutions targeted the technology industry because of its engrained technical expertise and comfort level as early adopters. Next, providers focused on enterprise businesses with large resources.
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