Jul
25
Marketers Know Their Review Briefs Are Vague and Demands Are Steep, Survey Finds
Posted in: Uncategorized
Marketers know what they’re putting agencies through with unclear RFPs and aggressive demands in reviews for their business.
That’s the conclusion of a new survey of 66 large brands and 101 agencies by search consultant Joanne Davis Consulting.
Some 81% of clients admit that they frustrate agencies by not being clear, according to the survey results, and 63% know their fee expectations are out of alignment with the work they’re requesting.
Post a Comment