Mar
25
Marketers Cite Personalization as Most Important to Marketing in Coming Years
Posted in: Uncategorized
When asked to prioritize one capability that will be most important to marketing in the future, personalization topped marketers’ lists, according to a new study from Adobe.
The study, “Digital Roadblock: Marketers Struggle to Reinvent Themselves” highlights the issues facing marketers at a time when 64% expect their role will change in the next year and 81% anticipate it will change in the next three years.
Adobe CMO Ann Lewnes expressed surprise that personalization trumped hot areas like mobile, big data, social and real-time marketing.
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