Marketer's Brief: This Detergent Ad Is NSFW
Posted in: UncategorizedBeer can’t shake the blues
In a new report called “A Very Long and Painful New Year’s Hangover,” Sanford C. Bernstein shares more bad news for the beer industry. The “market has taken a turn for the worse in 2017,” states the report, noting that shipments of U.S. domestic beers dropped 5.3% in the three months ending in April, the worst level in more than 10 years. Trends look particularly bad for Anheuser-Busch InBev. Budweiser is experiencing a “distinct slowdown” while there is “accelerated weakness” on Bud Light, according to the report. AB InBev is declining faster than MillerCoors for the first time in a few years, the report states. Even craft beers are slowing, with the top 12 craft brewers now experiencing a decline in combined volumes year-over-year.
Pistachio lotion?
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