Marketer's Brief: See Gatorade's Influence on NBA's G-League
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Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Alexa, get me a bigger CPG market share
Yesterday’s Prime Day suggests packaged goods play a central role in products in Amazon’s Alexa strategy. An analysis by Market Track shows that of 47 voice-activated “Alexa only” deals offered yesterday, 31, or nearly two-thirds, were for CPG products. Most of those were personal-care products such as conditioner, hand soap, lotion, skin care and sunscreen. Household products like air fresheners, toilet paper and laundry detergent also figured prominently. Market Track Marketing Director Ryne Misso found the CPG focus of the Alexa deals interesting, suggesting that “Echo and Alexa may play a role in Amazon’s expansion into consumables and grocery categories.”
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