Sep
26
Marketer's Brief: Old Spice finally embraces the beard biz, and a warning about Flamin' Hot Cheetos
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There’s also “The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards” available across the brand’s social channels. And an Old Spice Bearded Quartet answered questions about grooming, or anything, for a day to back the launch. Wieden & Kennedy is behind the marketing.
This long day of serious song beardness has come to an end. Thanks for playing, tweeting, listening, and believing in beards. pic.twitter.com/rcCmIfBvz5
Old Spice (@OldSpice) September 26, 2018
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