Marketer's Brief: Millennials Restrained Sex Habits Hurting Condom Sales
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Sleep on it
After helping to “disrupt” the mattress industry, startup Casper, which was one of the bed-in-a-box ecommerce pioneers when it debuted four years ago, is trying to turn heads again. The New York-based company is publishing a print magazine, called Woolly, that covers wellness and modern life, including sleep. (Casper had been publishing a digital magazine, Van Winkle’s, for the last two years but that product is now dissolved.) Costing $12 per issue, Woolly will be published “quarterly,” which really means whenever it wants, according to a company fact sheet. “This is Woolly. It’s a print magazine published by a mattress. Come on, you know it’s not the weirdest thing to happen in 2017,” read a letter accompanying the inaugural 96-page issue. Ain’t that the truth. (Come see Casper speak at Ad Age Next, our biggest event of the year, taking place Nov. 15 and 16 in New York. Check out the full Next agenda.)
Joy to Big Lots
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