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Foam Zone fails to score on TV
Procter & Gamble Co.’s Old Spice made the leap from a September livestream to a 90-second ad finale to crown the winner of its Foam Zone online game show during Monday Night Football on ESPN. Numbers for the September livestream were pretty impressive, with more than 7.3 million views on YouTube, Twitch and Facebook and 126,000 chats over 48 hours, according to the brand. That was even before the contest made its way to TV with segments that included Oct. 8 and 15 primetime commercials on ESPN leading up to the Oct. 22 finale. One hitch: The final TV spot before halftime was followed by an interview between ESPN’s Joe Tessitore and Jason Witten with Foam Zone host Anthony “Spice” Adams and Old Spice Foam Zone winner Audrey, which was widely described as awkward in social media and by USA Today’s For The Win blog.
OptOutside, take four
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