Oct
25
Marketer's Brief: Kellogg Accused of Racist Corn Pops Packaging
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Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
In the latest how-did-they-not-catch-this marketing blunder, Kellogg is on the defensive for an ill-conceived cereal box design that some observers are calling racist. The Corn Pops mistake leads today’s Brief, which also has news on Coke’s state-themed cola play and a new coffee marketed for people and their dogs. Bark, or barf?
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