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Unilever jumps into the snack business

Unilever is out with Growing Roots, an organic, vegan, gluten-free snack brand set to support urban farms in the United States by pushing 50 percent of profits to urban farming initiatives.

The introduction comes after Unilever, back in 2015, joined a public-private partnership to create six urban farms in New York. The farms have generated about 32,000 pounds of organic produce, and Unilever has since expanded the effort into Los Angeles, Houston, Miami and Chicago, it says. “Seeing the transformational impact urban farms have in communities, we created a brand from the ground up to help fulfill and extend that mission,” Matthew McCarthy, VP of foods at Unilever North America, said in a statement. The snacks are made from ingredients including coconut, corn and seeds. ShopRite stores in the Northeast have the 4-ounce packs starting this month and Unilever plans to expand distribution throughout the year, including with Amazon Fresh and Amazon.com.

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