Marketer's Brief: Better Than Doritos Tacos? Taco Bell Says New Fries Are Flying Higher


Ready, set, crack

Kraft Heinz has enlisted the help of Houston Texans teammates Deshaun Watson and Deandre Hopkins to hype Just Crack An Egg, its new breakfast-in-a-cup line. The NFL players’ passing and catching skills are shown as they toss an egg in a kitchen and elsewhere. The product itself is barely seen in the spot, produced by Olson Engage, which lasts longer than it takes to prepare the product in the microwave.

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