Hasta La Creative!

It happens every year: Starbucks (and other marketers) mark the arrival of fall by introducing pumpkin spice product varieties, and every year consumers eat it up. This time pumpkin spice helped Starbucks outperform all other brands’ posts on Facebook and Instagram alike in terms of engagement measures such as likes, shares and comments.

Netflix, meanwhile, repeated its two-fer from last week, partly by sharing a Complex video bringing Hillary Clinton into the world of the Netflix series “Stranger Things.”

Check out the week’s other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

Continue reading at AdAge.com