Hasta La Creative!

Facebook Chief Executive Officer Mark Zuckerberg said WhatsApp, which his social- media company agreed to buy last week, was “worth more than $19 billion.”

The mobile-messaging startup was “a great fit for us,” Zuckerberg said at the Mobile World Congress in Barcelona on Monday. “Already almost half-a-billion people love using WhatsApp for messaging and it’s the most engaging app we’ve ever seen exist on mobile by far.”

The cash-and-stock acquisition would be the biggest by Facebook, the world’s largest social network, and the most expensive for an Internet company in more than a decade. The deal gives WhatsApp roughly the same valuation as Gap and more than half the market value of microblogging service Twitter.

Continue reading at AdAge.com