Mark LaNeve Called Upon to Help Stem Lincoln Sales Slide
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Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand’s ad agency, Hudson Rouge, according Automotive News. The move comes as the luxury brand is seeing a slide in sales.
The 54-year old Mr. LaNeve replaces former auto consultant Cameron McNaughton, who was named president when New York-based Hudson Rouge launched in December 2011. In a memo to dealers, Matt VanDyke, global director for the Lincoln brand, said Mr. McNaughton will be leaving the agency in May to “pursue other opportunities.”
Mr. LaNeve will be doing his new job from Detroit–visiting Hudson Rouge regularly–and will keep his other title as chief operating officer of Team Detroit, the Ford brand’s advertising agency. Both Team Detroit and Hudson Rouge are owned by WPP.
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