Aug
27
Man Does Donuts in Parking Lot of Donut Shop: It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Under Armour airs its “Rule Yourself” spot with Steph Curry and Misty Copeland, previously kicking up attention online. And a man is so overjoyed with a two-week SiriusXM preview that he doesn’t mind running errands, even doing donuts in the parking lot of a donut shop.
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