Making the Packaging As Stunning As The Spirits
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To hear industry gossips tell it, neighborhood sports bars are being bumped aside. The culprits: speakeasies and lounges mirroring the “Mad Men” days serving classy classic cocktails.
That’s not all. Top bartenders and mixologists also are in high demand everywhere, landing top dollar for their creative concoctions with higher-end spirits. Surveys show that more people are choosing wine and spirits as their liquor of choice and that’s driving a surge in premium brands worldwide.
This expanding demand for higher-end spirits has sparked a highly competitive global market for spirit makers as brands compete on quality and consumer preference. And how to stand out on shelves, both in stores and behind the bar? Premium packaging is proving the differentiator.
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