Jan 12

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

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Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” The Sprout Social study contradicted a study from the 4A’s last May. “Consumers are not looking to brands to take…

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