Dec
28
Maaza: Kaleidoscope
Posted in: Uncategorized
What better way to launch Maaza, the No1 tropical fruit drink in the world, than honoring its Indian roots. That was the thought behind the creative concept of Kaleidoscope, the campaign inspired by the traditional mandala, a spiritual symbol that originated in India. Using a geometric pattern in a circular shape that has strong symmetry, the message is conveyed with a pulsing rhythm that beckons you to a tropical sensation unlike no other. This digital campaign was launched in the Netherlands, France, and Denmark.
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