Jan
26
Luxe Cruise Line Seabourn Targets Women Over 50 With ‘This Is Your Moment’ Campaign
Posted in: UncategorizedThe ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland’s fjords. For its latest campaign, the brand has identified a critical sliver of that audience–women over 50–speaking directly to them with the tagline, “This is your…
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