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Film
Lotto

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.

Advertising Agency:King, Stockholm, Sweden
Art Directors:Jonas Yrlid, Josephine Wallin
Copywriter:Pontus Ekström
Project Manager:Peter Preisler
Production Manager:Asa Slattegard
Planner:Per Wilson
Designer:Calle Cassel
Production Company:BRF
Director:Patrik Gyllström
Producer:Anisa Dzindo
Executive Producer:Rikard Astrom
Simulators:Burnt Out Punks
Sensory Effects:Burnt Out Punks