L'Oréal, P&G and other big brands are hunting for startups at CES
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While CES officially kicks off Tuesday, with some 200,000 people from across the globe are descending on Sin City to see the latest in gadgets, gizmos and tech innovations, companies large and small are already holding closed door events to share news about their latest products.
On Sunday, tucked away in a small room on the second floor of the Mandalay Bay Convention Center, Marc Pritchard, CMO at Procter & Gamble Co., pitched some 200 people about the company’s latest bets on smart home care. There’s a Gillette razor blade that heats up in one secondso “it can give you the feeling of a hot towel shave without the barber,” Pritchard saidand a smart toothbrush that connects to a consumer’s phone. There are also products like the Opt Precision Skincare system, which uses a digital camera to help cover up unwanted marks or “age spots” using a fraction of the makeup women would normally apply to conceal such areas on their face.
The company’s investment armP&G Ventureshas placed roughly 130 bets on startups with hopes that one, or a few, will create the same sort of disruption that smaller direct-to-consumer brands have achieved.
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