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L’Oreal has named Marc Speichert global chief marketing officer, giving him his second promotion in four months.

Mr. Speichert, 39, who became CMO of L’Oreal USA in 2010 after 13 years at Colgate-Palmolive Co., was named CMO-Americas of L’Oreal in July. He now takes over as global CMO, succeeding Marc Menesguen, who retained global marketing duties in July after becoming president of L’Oreal’s global Consumer Products Division.

In the new role, Mr. Speichert will remain based in New York and continue report to Frederic Roze, exec-VP of the Americas Zone, but will now have global duties.

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