Dec
12
Looking Ahead After the FTC Workshop on Native Advertising
Posted in: UncategorizedJon Carmen
I’ve been fascinated by the almost postmodern analysis of the Federal Trade Commission’s first workshop on native advertising last week, from reports suggesting that participants deflected questions to a story expressing amazement that the event happened at all. I was there as a participant, trying to help the FTC sort out whether native ads might mislead consumers, and am now struck by the irony of these “news accounts” that bear little resemblance to the event I saw.
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