Feb
10
Long Before Lawsuits, Publishers Have Puzzled at Google’s Ad Auction Irregularities
Posted in: UncategorizedThe fresh allegations that Google rigged ad auctions in their favor is hardly surprising for publishers. For years, publishers have noticed irregularities about the platform’s ad-tech stack, which processed an estimated 90% of all impressions in 2020. According to four publisher executives and consultants who spoke to Adweek, it is hard to get robust data…
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