Dec
15
Lodge: Lodge Cast Iron Skillet
Posted in: Uncategorized
Lodge is known for its pre-seasoned durable appliances. Our campaign focuses on their cast iron skillets, and we saw the empty skillets as a canvas for our work. Our goal was to contrast the tough-built, long-lasting, badass side of the product, with the delicate and flavorful masterpiece it creates. The texture used intends to imitate the gritty texture of an empty pre-seasoned cast-iron skillet.
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