Jun
10
Location Data Company Placed Raises $10 Million to Track Store Visits
Posted in: UncategorizedPlaced, which tracks the movements of 175,000 people in the U.S. through their mobile devices, just scored $10 million in a series B funding round led by Two Sigma Ventures.
The company has added media firms and ad networks to its expanding client roster including Pandora, The Weather Channel, Rocket Fuel and InMobi. Madrona Venture Group is the only other investor in the current funding round.
Placed has a panel of around 175,000 app users who agree to have their mobile location data tracked in exchange for gift cards, contest entries and other goodies. The company gathers data on 175 million locations on daily basis from people who opt-in to apps it works with, according to David Shim, CEO of Placed.
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