Mar
31
Liwa Advertising: Branded Content
Posted in: Uncategorized 
Brief: Branded Content with its long format storytelling – as compared to conventional television commercials – needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.
Solution: An empty film can that indicates the change under way in the video space – the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.
Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Published: January 2013
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