Jun
17
Living Spaces – Your Style Covered – (2015) :30 (USA)
Posted in: Uncategorized
Living Spaces has long run with the “Your Life. Your Style. Your Living Space” campaign, which positioned the brand as a place to extend your personal style into your home. Theis new work takes it just one step further, depicting certain furniture styles as inspired fashion ideas. This feels a little “Target”, but is a cinematically a good visual update of the campaign where previous ads where sleek and perfectly strategic, but was feeling a little 90s in its split screen execution.
“The idea behind the campaign is discovering the silver lining at Living Spaces, which is all about not having to spend a lot to get such great stuff,” said Pitch Executive Creative Director, Helena Skonieczny. “Also, consumers have become much more design savvy so we need to keep things fresh and always evolve.”
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