Mar
01
Livestrong Unveils New Logo in Attempt to Move Beyond Lance
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The Livestrong Foundation has unveiled a new logo as part of a rallying cry for members to continue to support the organization and help it emerge unscathed from the Armstrong doping scandal.
The updated logo — which was unveiled by Exec VP-Operations Andy Miller at the annual Livestrong “State of the Foundation” address Thursday — is a visual change that focuses on the “Foundation” rather than the man behind it, disgraced cyclist Lance Armstrong.
Livestrong said that the logo tweak follows a legal name change to the Livestrong Foundation. In his speech, Mr. Miller noted: “The change is subtle but it is substantive. The positioning of the bars suggests forward and dynamic movement.”
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