Jul
31
LinkedIn's Ad Business Rises As Company Reports Robust Growth
Posted in: Uncategorized
LinkedIn’s ad business is growing a rapid clip.
The company reported strong overall Q2 results this afternoon, with its $534 million dollars in revenue up 47% from a year ago, good enough to beat estimates of $511 million. Its ad business, reported under “Marketing Solutions,” kept pace, with revenue from that division reaching $106 million, up 44% from the same period a year ago.
In a call with investors, LinkedIn CEO Jeff Weiner said the company’s Sponsored Updates ad product drove revenue for Marketing Solutions, but also pointed to LinkedIn’s acquisition of ad-tech company Bizo as an expected source of future expansion.
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