LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent

As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year. LinkedIn Marketing Solutions vice president Gyanda Sachdeva believes b-to-b digital advertising will never look the same. She wrote, “Before, b-to-b marketers could tap…

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