Hasta La Creative!

Here’s Linda Kaplan Thaler’s assessment on what it takes to do breakthrough advertising: “If you don’t have great clients who are willing to walk the plank with you, then it’s a tree that falls in the forest and nobody can hear it.”

Linda’s first client, Procter & Gamble’s Herbal Essence, was willing to walk the plank with her when she came up with an outpouring of orgasmic ecstasy for women users of the shampoo. With a very enthusiastic “Yes! Yes! Yes!” reaction from the user, there wasn’t much chance that the commercial would go unheard.

And likewise, Aflac took a chance when Linda’s agency came up with a duck to represent the company.

Continue reading at AdAge.com