Hasta La Creative!

Matthew McConaughey is back in a new spot for the Lincoln Motor Co., and this time he’s running through a redwood forest. After running for a bit, McConaughey looks down at his smartwatch to check his stats. When he gets in his Lincoln after the run and turns on the ignition, the car’s information system presents him with a range of info about the vehicle systems. “There’s a nice moment where he realizes the wearable tech on his wrist acts a lot like the driver-assist technology in the new Nautilus,” says Jon Pearce, global chief creative officer at Hudson Rouge, Lincoln’s AOR, which created the spot. “They both look out for your well-being.”