Oct
09
Lincoln Goes After Lexus in Next Round of Ads
Posted in: UncategorizedFord’s Lincoln Motor Co. luxury auto brand goes directly after rival Lexus in a new comparative ad campaign breaking today.
Marketers such as Samsung have effectively used comparative ads against competitors like Apple. Lincoln and ad agency Hudson Rouge, Detroit will take a similar approach this fall against Toyota’s Lexus, one of the best-selling luxury auto brands along with BMW and Mercedes-Benz.
In one of four new TV commercials, viewers see a well-to-do young couple with a clipboard in their hands interviewing job candidates.
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