Hasta La Creative!

Lincoln Navigator.

Their new hands-free feature, called ActiveGlide, is pretty tech-forward for a brand looking to appeal to younger buyers. But it also supported the overall feeling you get of driving this vehicle, under the “Power of Sanctuary” tagline we’ve been using for a couple years now. Director Daniel Askill has masterfully brought an ethereal landscape to life, creating an environment that feels much like the moon’s surface. (and stuff about the moon seems to be everywhere these days, doesn’t it??)

You’ll also notice the importance of music on this piece. We found electropop artist Ruelle to cover the Police’s classic “Walking on the Moon” to further convey this visceral feeling you get on an evening roadtrip, especially in Lincoln’s new Navigator. Lincoln is all about the smooth, quiet, spacious journey, and it’s so important in luxury marketing to capture that feeling, rather than simply tell people what they’ll experience.