Lilla Sällskapet: Live for the day / Die for the night
Posted in: Uncategorized
The Swedish pop group Lilla Sällskapet just released their new single Night Animal, a homage to late nights and parties. To promote the soon-to-be-launched interactive music video, we took advantage of this tribute to the night. We wallpapered the city with posters about the release. But with one big difference: the message transformed depending on the time of day. During daytime, the message “Live for the day” appeared. If you were awake during the late hours, a new message appeared: “Die for the night”, both taken from the song lyrics, together with a URL (nattdjur.se) to promote the online interactive music video launched June 3 at 7 pm (CEST).
The text was printed with luminous paint, as an “easter egg” to all the night animals out there. And pictures of the poster were rapidly spread in social media.
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: B-Reel
Post a Comment