Oct
11
Like It or Not, Companies Can’t Buy Their Way to Success
Posted in: Uncategorized
Years ago, I gave my Volkswagen Beetle to my son who was on his way to college. Then my wife and I started looking for a new car to replace it.
We visited a number of dealers before deciding to buy a Pontiac. On our way out of the dealership, my wife said to me, “By the way, who makes the Pontiac?”
That would never happen today. More consumers today are not only well aware of who makes what brands, but they also give a lot of weight to the company brand as well as the product brand.
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