Hasta La Creative!

By now you’ve heard all about Apple’s new gadget—that futuristic iPhone accesory known as the Apple Watch. When the biggest brand in the world releases a new product, it’s a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it’s time to pay attention to us instead. 

will the new future-watch make you waffles in the morning and say “i love you”? well it should.

— Denny’s (@DennysDiner) March 9, 2015

Yeah, but can the watch tell you when to go? #tweetfromtheseat pic.twitter.com/tQgW7Y7xhh

— Charmin (@Charmin) March 9, 2015

Perfect for the girl on the go. #AppleLive pic.twitter.com/4qs9AW5oOS

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

Introducing the new wearable eatable. #AppleLive #AppleEvent pic.twitter.com/0EqGqU1f1v

— Hostess Snacks (@Hostess_Snacks) March 9, 2015

The original smartwatch. #AppleWatch #AppleLive pic.twitter.com/FIItr5nm8E

— Miller Lite (@MillerLite) March 9, 2015

I don’t need a fancy watch to know it’s time for Whataburger. #AppleLive pic.twitter.com/mEchV3IGyj

— Whataburger® (@Whataburger) March 9, 2015

When will they make a #smartwatch like this? pic.twitter.com/SzxbdoHTZj

— Papa John’s Pizza (@PapaJohns) March 9, 2015

#AppleWatch pic.twitter.com/CLZfbARWIH

— Tesco (@Tesco) March 10, 2015

Can someone tell us what they said about the #AppleWatch? We were on a run. #BeMoreHuman #AppleWatchEvent

— Reebok (@Reebok) March 9, 2015

Timeless. #FindYourBeach #AppleWatch pic.twitter.com/zYIt1ngtet

— Corona (@corona) March 10, 2015

The latest in Apple technology #AppleWatch pic.twitter.com/donpG4MXYn

— innocent drinks (@innocentdrinks) March 10, 2015