Hasta La Creative!

Reading about the Ford Figo fiasco and the rolling of creative heads at JWT India creative heads, my only reaction was HOLI COW. You see, this week India is celebrating its festival of colors called Holi, but you can bet there are no celebrations in many agencies in this country right now.

I spoke with many of my industry peers in India to get their take on the debacle. Many slammed the credibility of those ads, saying that scam work is not respectable and shouldn’t be going on at all. Others didn’t think it was all that big a deal and believe the agency’s reputation and that of the creatives who were dismissed will not be dinged for the long haul. As the old saying goes, some believe all PR is good PR, and we have seen evidence in both Bollywood and Hollywood that scandals can actually help to elevate personal brands to celebrity status.

But what struck me the most was the mass sentiment of shock and horror over the firings. In the creative community in India, most people view this as an overreaction and believe that those creatives did not deserve to lose their jobs.

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