Hasta La Creative!

Media, Promo, Direct Marketing, PR
LIFETIME

Synopsis: We all like to take care of ourselves but there is a part of the body to which we pay special attention: our hands. Therefore, the World Day of the Fight Against Breast Cancer, and with the support of the Ministry of Health, we created a beauty salon in the center of Mexico City. We replace the manicure pads with two prosthetic sinuses. Thus, while the women were doing their manicures, they learned how to do a breast self-exam. Our manicurists were cancer survivors and in addition to taking care of their hands, they taught them to take care of themselves inside.

Advertising Agency:VMLY&R, México City, Mexico
Ceo:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Head Of Art:Luís “madruga” Enríquez
Creative Directors:Sara Collazo, Sheila Losada A
Copywriter:Sheila Losada, Tania Lopez
Client Services:Eduardo Delgado
Vp – Planning:Alfonso Borreguero
Account Director: Danie, Christian Ayala
Marketing Director:Carolina Restrepo
Brand Manager:Raul Rodriguez
Productora:Oriental Films