Feb
28
Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’
Posted in: UncategorizedLiberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely…
Post a Comment