Jul
07
LG Electronics USA Appoints Horizon Media Agency of Record
Posted in: Uncategorized
LG Electronics USA has tapped Horizon Media as its agency of record for communications planning and paid media across the company’s three main U.S. divisions of home appliances, home entertainment and mobile phones.
The agency won the business following a competitive review involving at least five shops, including incumbent Mindshare, according to people with knowledge of the matter, who estimated LG’s media budget for this year in the $250 million to $300 million range.
Representatives from Mindshare were not immediately available for comment.
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