Hasta La Creative!

Lexus has launched the “Hustle for What Matters” campaign to mark the debut of the all-new 2022 NX. The 2022 NX was designed to help NX drivers create better balance in their lives offering a design that fits every lifestyle and driving preference with the all-new Lexus Interface multimedia and the first plug-in hybrid electric vehicle (PHEV) in the Lexus lineup – the NX 450h+.

Team One led the charge on two of the campaign spots, “Hustle” and “Get Ahead.” “Hustle” showcases a job interview, where the interviewee excitedly narrates the new takes on the traditional rules for success. “Get Ahead” depicts a young driver in her new NX car surprised at the new ways her car navigates daily challenges, highlighting the new technology that allows the NX to park remotely.