Hasta La Creative!

Wieden & Kennedy and Levi’s have parted ways after a five-year stint.

A statement from both companies called the split “mutual,” but people familiar with the business said that differences over creative direction were at the core.

A spokeswoman for Levi’s did not confirm whether a search for a new agency has begun, or whether a new agency has already been appointed. Prior to Wieden & Kennedy, the brand worked with Publicis Groupe’s Bartle Bogle Hegarty. When Wieden took on the America account for Levi’s, BBH remained the agency for Europe and Asia, though the agency completely parted ways with Levi’s in 2010.

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