Hasta La Creative!

After parting ways with Wieden & Kennedy in October, Levi’s has enlisted Interpublic’s DraftFCB and House Worldwide to handle global marketing for the brand.

Levi’s said that it and Wieden & Kennedy parted ways mutually, and that the company felt the need to evolve its existing model. “This new tailor-made structure will enable us to better manage the overall creative process with efficiency and efficacy,” said a spokeswoman. There was no formal review.

The work will be developed by teams from DraftFCB and House Worldwide working together as one team. The company said that is not a lead-agency and follower-agency model. “This is a new model of one team built from the best creatively that DraftFCB and The House Worldwide has to offer from inside the U.S. and around the world, working seamlessly together on the campaigns,” said a spokeswoman. “It makes sense to source creative talent from a broad spectrum of markets as well as the U.S. for a global brand of the stature of Levi’s.” Omnicom’s OMD remains the company’s global media agency.

Continue reading at AdAge.com