Hasta La Creative!

Levi’s unveiled a new women’s denim collection on Tuesday that features a range of styles for different body types, including skinny cuts, shaping styles and curvy fits. The retailer is pushing the line, which will be in stores on Wednesday, with ads featuring Alicia Keys and other female musicians.

The campaign is Levi’s largest-ever effort aimed at women since it debuted its first pair of women’s jeans in 1934.

“We just see so much opportunity within women’s,” said CMO Jennifer Sey, adding that Levi’s is already the top denim retailer for women globally. “It’s a huge growth opportunity, and I just feel like we’ve found our voice with women.”

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